Construction
LAZIVOO Brand Identity
Sit back. Go hands-free.
The brand idea
When you put your phone or tablet on LAZIVOO, the two become one system. The device shows, the stand follows, and you stay in control without touching anything. No hassle, no break in the flow.
the line never breaks.
that's the promise.
Why these shapes
Construction
The icon
Where the full name won’t fit, the loop stands in: the app icon, the browser tab, a social profile and the top of the stand’s base.
simple enough to
draw from memory
Color
Calm, trustworthy and technical. The color of the wordmark and of most surfaces.
Light and airy. Backgrounds, panels and quiet space.
Matches the product itself. Clean and open.
Only for the play mark and the most important action.
Typography
Outfit
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
round, geometric, friendly: same family as the logo’s shapes
Logo versions
Protect the logo
Stretch or squash it
Rotate it
Change its colors
Add shadows, glows or effects
Remove or recolor the play mark
Place it on busy, low-contrast images
Merch & packaging
Navy, white and black only, with the red play mark as the single accent. The logo stays big, centered and calm.
The problem we solve
We cook, craft, practise, work out and call people while our hands are full. Every pause means reaching for the screen with flour, paint or oil on our fingers.
LAZIVOO is a smart stand that holds your tablet or phone, turns to follow you as you move, and lets you control video with simple gestures. You sit back. It does the holding.
The product
LAZIVOO in real life
Assembly, tilt, rotation and tracking in one take.
Sit back. Go hands-free.