LAZIVOO Brand Identity

Sit back. Go hands-free.

Rayhan’s signatureDesigned by Rayhan
Graphic & Motion Visualizer
LAZIVOO smart stand holding a tablet

The brand idea

One loop.
Always connected.

When you put your phone or tablet on LAZIVOO, the two become one system. The device shows, the stand follows, and you stay in control without touching anything. No hassle, no break in the flow.

You+your device+LAZIVOO=

the line never breaks.
that's the promise.

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MinimalOne weight, two colors, nothing extra.
TimelessSimple geometry that won’t date.
MemorableThe loop is the one thing you remember.
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Why these shapes

Every curve has a reason.

OO becomes one loop: you and your device, connected. No hassle. a play button hidden in the V. It’s about video. an arched A: open, calm, leaning back. rounded ends, never sharp one stroke weight everywhere: quiet, clean, timeless.
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Construction

Built on one measure.

x = cap heightEvery letter and the loop share the same height.
Triangle = ⅓ xThe play mark sits inside the V, top-aligned with the letters.
Clear space = ½ xKeep this space empty on every side of the logo.
x ½x 6.3x loop = 2x wide, 1x high ⅓x
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The icon

The loop, on its own.

Where the full name won’t fit, the loop stands in: the app icon, the browser tab, a social profile and the top of the stand’s base.

LAZIVOO app

simple enough to
draw from memory

96 px
64 px
32 px
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Color

LAZIVOO Navy

Calm, trustworthy and technical. The color of the wordmark and of most surfaces.

60%
HEX
#27276B
RGB
39 39 107
CMYK
64 64 0 58

Ice

Light and airy. Backgrounds, panels and quiet space.

25%
HEX
#DFEAF7
RGB
223 234 247
CMYK
10 5 0 3

White

Matches the product itself. Clean and open.

10%
HEX
#FFFFFF
RGB
255 255 255
CMYK
0 0 0 0

Play Red

Only for the play mark and the most important action.

5%
HEX
#E71E29
RGB
231 30 41
CMYK
0 87 82 9

Typography

Aa

Outfit

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

round, geometric, friendly: same family as the logo’s shapes

Headline, BoldSit back. Go hands-free.
Subhead, BoldThe screen follows you.
Body, RegularPause a recipe, replay a lesson or stay in frame on a call, all without touching your tablet.
Caption, RegularFree Google font. Use Regular and Bold only.
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Logo versions

One logo, every background.

Primary
On Ice
Reversed on Navy
One color, white
One color, grey (embossing, product)
On Play Red, rare use
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Protect the logo

Please don’t.

×

Stretch or squash it

×

Rotate it

×

Change its colors

×

Add shadows, glows or effects

×

Remove or recolor the play mark

×

Place it on busy, low-contrast images

LAZIVOO brand identity10
LAZIVOO stand with the logo on its base and the app start screen on the tabletProduct: logo on the base, app start screen
Mr Rayhan
Graphic & Motion Visualizer
rayhantht@gmail.com
Business cards
Office sign

Merch & packaging

Wear it. Carry it. Unbox it.

Navy, white and black only, with the red play mark as the single accent. The logo stays big, centered and calm.

Navy LAZIVOO tote bag with white logo
Tote bag
Black LAZIVOO t-shirt with white logo
T-shirt
White LAZIVOO packaging box with a navy band and embossed logo
Packaging
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The problem we solve

Hands busy.
Eyes on the screen.

We cook, craft, practise, work out and call people while our hands are full. Every pause means reaching for the screen with flour, paint or oil on our fingers.

LAZIVOO is a smart stand that holds your tablet or phone, turns to follow you as you move, and lets you control video with simple gestures. You sit back. It does the holding.

CookingPause a recipe with flour on your hands.
Crafts & repairsReplay a step while holding tools.
Home workoutsThe screen follows you between moves.
Video callsStay in frame while you walk and talk.
The sofaWatch longer, hold nothing.
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Side view of the LAZIVOO stand: round base, curved arm and tablet clamp with camera

The product

A stand that moves
with you.

Face tracking & gesturesThe camera finds you, turns the screen to follow, and reads simple hand gestures to pause or play.
TiltThe head angles the screen up or down to your eye line.
RotationThe base turns smoothly as you move around the room.
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LAZIVOO in real life

Hands full. Screen in view.

Person kneading dough and pausing a recipe video with a hand gesture
CookingPause the recipe with a wave, not a floury finger.
Person doing yoga while the stand faces her
YogaThe screen turns with every move.
Person painting watercolor while following a tutorial
CraftsBrush in one hand, palette in the other.
Person practicing guitar with a lesson on the tablet
MusicBoth hands stay on the strings.
Person relaxing on a sofa watching a video on the stand
The sofaWatch longer, hold nothing.
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Still from the LAZIVOO product film

See it move.

Assembly, tilt, rotation and tracking in one take.

Sit back. Go hands-free.

Rayhan
Brand identity designed byRayhanGraphic & Motion Visualizer, rayhantht@gmail.com
Rayhan’s signature
LAZIVOO brand identity, v1.017